Celebrity endorsement-who would your choice of celebrity be, Operation Management

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Celebrity endorsement-who would your choice of celebrity be

Assignment; Celebrity Endorsement. 300-400 words.

Assume you are in charge of choosing a celebrity endorser for your favorite apparel/accessory brand/ any other consumer category (no previous or current endorsers!). If you don't have any particular favorites, choose a brand for a product that is generally considered "upmarket".

1. Who would your choice of celebrity be, and why? (Important: Make sure you address concepts related to endorser effectiveness.)

2. “How” would you employ them? (only endorsement? Testimonial? etc.)

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