Assignment:
Case Study; "The Commoditization of Starbucks," located in the back of the textbook. Go to Yahoo Finance's Website, located at
https://finance.yahoo.com/. Research Starbucks to obtain the financial information.
Write a 4-6 page paper on the following:
1. Explain the reasoning for Starbucks' need for a change in strategic direction in response to McDonald's and then explain the process of the changes.
2. In 2008, Starbucks replaced its CEO and realigned its leadership structure. Review the benefits of making this organizational change and why it was necessary.
3. Assess the risks of making such a structural change in an established company like Starbucks.
4. Compare the financial data in the case study to the data on Yahoo Finance's Website. Conclude whether or not the change in organizational structure has returned Starbucks to its former status.
5. Use 4 quality resources for this assignment.
Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.
The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Develop organizational structures to fit a variety of operating environments and implement business strategies.
• Analyze interorganizational relationships and management resources in order to successfully implement strategies.
• Use technology and information resources to research issues in strategic planning in hospitality and tourism.
• Write clearly and concisely about strategic planning in hospitality and tourism using proper writing mechanics.