CASE STUDY 1
Exploring Innovation in Action: The Changing Nature of the Music Industry
1st April 2006. Apart from being a traditional day for playing practical jokes, this was the day on which another landmark in the rapidly changing world of music was reached. ‘Crazy' - a track by Gnarls Barkley - made pop history as the UK's first song to top the charts based on download sales alone. Commenting on the fact that the song had been downloaded more than 31,000 times but was only released for sale in the shops on 3rd April, Gennaro Castaldo, spokesman for retailer HMV, said: ‘This not only represents a watershed in how the charts are compiled, but shows that legal downloads have come of age ... if physical copies fly off the shelves at the same rate it could vie for a place s the year's biggest seller'.
Attachment:- CASE STUDY 1.rar