Case study of braylon


Discussion questions:

1. Do you think the guests who would be attracted to Braylon's pricing strategy are the same type of guests as those that would be attracted to Lynette's pricing strategy? Why?

2. Do you agree with Braylon that all foodservice guests seek bargains when dining out?

3. Can the distribution method RMs use to advertise a specific price affect the profile of guests who respond to it? Do you see similarities between price distribution strategies in the foodservice industry and the various distribution channels managed by lodging industry RMs?

Attachment:- Braylon.rar

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