Case Study & Essay
Just like any other marketing strategy, a global marketing strategy includes two components: determining the target markets to pursue and developing a marketing mix that will sustain a competitive advantage over time. The individual assignment will examine marketing strategy as it relates specifically to global markets.
Requirements for the case study: Review Chapter 8 "Global Marketing" and Global Target Market: Segmentation, Targeting, and Positioning Case Study to write a minimum of 500-word analysis that highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
Utilize the individual Assignment Writing Rubric as a guide to answering the questions. You are to utilize relevant resources, case study, textbooks, PowerPoint etc., to help with conceptualizing the impact of your findings. A minimal of three relevant sources is required to complete the review. The paper is to be written in an objective tone (third person) and in APA formatting. An APA formatted title page and reference page is mandatory.
Project
Case Study: An Analysis of Marketing Research
Marketing research is a prerequisite of successful decision-making. It consists of a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. When marketing managers attempt to develop their strategies, marketing research can provide valuable information that will help them make segmentation, positioning, product, place, price, and promotion decisions.
Team Paper requirements: Review chapter 10 of the textbook, An Analysis of Marketing Research and other relevant resources regarding the five stages of the marketing research process. Conduct a marketing research for a business that interests you. The results of the research can be presented in whatever method the team deem appropriate (PowerPoint slides w/ foot notes, written analysis, etc.). Ensure that your presentation incorporates all components of the marketing research process. Team presentation is 10-15 minutes. A brief written summary of your oral presentation should be uploaded to the system before Friday August 19 before midnight. If the team is presenting a written presentation it should consist of a minimal of four pages in APA format and submitted to the team submission forum.