Healthcare marketing
Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:
• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan's effectiveness.
• Recommend 2 additional marketing actions that would supplement the company's existing campaign.
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
For a resource guide on using the online library to search for references, click here. 3-5 pages excluding cover, abstract, and reference pages. I was also told from my instructor- that the abstracts are to be 150 words.
so with this being a local facility in my area- I have chosen Augusta University-which is who I work for its a College and has a hospital and host of clinics, medical centers, physician practices included. www.augusta.edu I
i'm including another link to research their marketing methods-https://www.augusta.edu/dcm/ from that page is where you will find- how they get started, who they are.