Case Study:
Maker's Mark
This case is mostly for fun. Maker's Mark grew out of a small family bourbon business, founded in 1780. Building the company from a small, traditional family business into the enterprise Maker's Mark is today, is an interesting study in entrepreneurship. The problem is how to market the new, high-end products. The case is in a .pdf file in this week's folder.
Maker's Mark Case
From the case, "Bill Jr. thought about the different approaches to marketing Maker's Mark as well as other options for company growth. He knew that if the company were to continue to grow he had to evaluate each strategy, as well as analyze any additional ones that he had not previously considered." How would you approach the problem; what would you do?
Values, Norms, and Attitudes
Elaborate on how it would impact you and your family if you were going to work in a foreign country for 18 months or longer. Be sure to name the foreign country and be specific about at least three points of impact.
Write your answer in 75 to 150 words.