Please go to the following link below to access the case study "A New Brand For Senior Health Plus":
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B5sGKbe8JdzaZjhmYzdmN2ItYTRjNC00YzNmLTkxYzItY2FmN2Q1MGFiM2Q1&hl=en_US
Read the case and briefly outline an analysis based on the 8 steps in the attached criteria. List the steps as headings shown below and briefly discuss each. Please go to https://college.cengage.com/business/hill/strategic/6e/students/analysis/casestudyanalysis.pdf to also see the criteria if needed.
1. History
2. Internal strengths and weaknesses
3. External Environment
4. SWOT Analysis
5. Corporate strategy
6. Business strategy
7. Structure and control
8. Recommendations