Discussion:
Advocacy Strategies
The three advocacy strategies: social marketing, media advocacy, and community organizing. In this Discussion, we will apply these strategies. First, we have to select a health policy that we would like to see changed. Next, we need to determine how each of the three advocacy strategies could be employed to bring about the desired policy change.
To prepare for this Discussion:
• Consider the following approaches to advocating for health-related policy change:
Social marketing
Media advocacy
Community organizing
A comprehensive response to the following. Keep your Healthy People assigned focus area in mind.
• Describe a policy change for which you could advocate. Be sure the policy change would bring about a health-related behavioral and/or a cultural change.
• How might you use social marketing to advocate for this health issue? Please provide examples.
• How might you use media advocacy to effect this policy change? Please provide examples.
• How might you use community organization to bring about the policy change? Please provide examples.
Recourses:
Articles:
Farr, M., Wardlaw, J., & Jones, C. (2008). Tackling health inequalities using geodemographics: A social marketing approach. International Journal of Market Research, 50(4), 449-467.
Galer-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting started in health education advocacy. Health Promotion Practice, 5(3), 280-288.
Pulliam, R. (2009). Developing your advocacy plan. Health Education Monograph Series, 26(1), 17-23. Retrieved from the Walden Library databases.
Mothers Against Drunk Driving. (n.d.). Campaign to eliminate drunk driving: Public support. Retrieved March 12, 2010, from
https://www.madd.org/get-involved/advocacy/our-issues/campaign/