Case Study- GOOGLE, INC., IN CHINA
I. The Pre-Analysis:
A. Perspective:
1. Author's Perspective. Describe theperspective of the author(s) of the case study and possible biases of the author(s):
2. Analyst's Perspective. Describe your perspective as the analyst:
B. Bracketing. State what you are bracketing:
II. The Situation:
A. Facts. Listthe facts relevant to the issue(s) identified:
B. Historical Context. List the facts that comprise the historical context relevant to the issue(s) identified:
C. Bias. (1)Provide quotationsby the author(s) of the case study that may indicate bias and could possibly influence the reader apart from the simple statement of facts. (2) State why the quotations seem to indicate bias. Do not provide more than three instances.
III. The Analysis:
A. Situational Analysis
1. Key Parties.(1)Who are the principal parties involved in the case study?List and briefly identify them.(2) For the primary business in the case studyonly, (a) identify the company's stakeholders,(b) for each stakeholder, identify their stakes and attributes,and (c) define what is the meaning ofthe term mutual interdependencies of stakeholders and discuss in terms of this case.
2. Key Processes. (1)Listthe key processes used by the principal parties to resolve the conflict(s) described in the case study.(2) How did the key processes impact the conflict?
3. Key Constraints. (1)List the key constraints upon decision-making in the primary corporation discussed in the case study.(2) How do the constraints impact the decisions made?
4. Chance Events. What role, if any,didchance eventsbeyond the firm's control(in the sense of fortune or fate)play(a) in the decisions made by the primary corporation discussed in the case study and (b) in the outcomes of those decisions?
5. Differing Values. (a)Separately, characterize and contrast thedifferingvalues among thekeyprincipal parties and (b)their impact upon the decision-making process.
6. Ethical issues. (a)Identify the principal ethical issues in the case study. (b) Describe the ethical theories that may have been used by the principal parties. (c) Broaden your analytical discussion to include ethical theories that might have produced better results.
7. Cognitive Biases. (a)What cognitive biases may have influenced the decision-makingby the leadership of the principal firm? (b) Definethe cognitive biases that you have identified and(c) provide an explanation that justifies having includedthose identified cognitive biases.
8. Organizational Sustainability.(a)What decisions were being made that predictably would lead to organizational sustainability (as this term is defined in the instructor's lectures)? (b) Also,discusswhether the decisions being made increased or decreased the achievement of long-term objectives and (c) why and how that relates to building a sustainable organization?
9. Unexamined Presuppositions. (a)Identifylikely unexamined presuppositions regarding the decisions made by the key firm.(b) State how the unexamined presuppositionscould have or may havecompromised the company'ssustainability.
B. Organizational Analysis: The questions in this section are about the effects of the decisions made upon the primary business organization discussed in the case study.
1. Effectiveness, Efficiency, and Efficacy:
a. Necessary Actions. Were the actions under analysis necessary to the effectiveness, efficiency, and/or efficacy of the primary corporation discussed?Discuss why the actions were or were not necessary.
b. Outcomes of Actions. Did the outcomes of the actions taken increase or decrease the effectiveness, efficiency, and/or the efficacy of the primary business organization discussed? Was the result achieved the one intended? Explain.
2. Risk:
a. Initial Optimal Risk. Was risk at an optimal level for the primary business organization discussedat the time of the actions under analysis?
b. Subsequent Optimal Risk. Was risk at an optimal level for the primary business organization discussedfollowing the actions under analysis?
C. Stakeholder Management, Moral Leadership,Operations-Quality Leadership,and Environmental Leadership: At the time of the event(s) related in the case study, was the primary business discussed effectively practicing operations-quality leadership, stakeholder management, moral leadership, and environmental leadership? Include within your argument the evidence that supports the position you have taken.
D. Societal Analysis. What were the effects of the decisions made by the principal parties upon differing parts of society (or societies)?
IV. Key Issues. List the questions expressing thekeyissues in this case study that are relevant to this class in Business Environment?
V. The Analyst's Position:As the analyst, state and argue for your own viewpointregarding the issue(s)you have identified. Include within your response,the evidence that supports the viewpoint you have taken.