Case Scenario: Tata Motors and Fiat Auto: Collaboration
Case study found on this link
https://www.yumpu.com/en/document/view/10366142/icmr-case-collection-andhra-university-visakhapatnam
Q1. Explain the business opportunity in India.
Q2. Based on your understanding of the case, explain if Fiat can benefit from a partner and provide your rationale.
Q3. Discuss whether Fiat and Tata can make good partners and provide at least two examples supporting your position.
Q4. Discuss possible challenges that could affect the partnership long term. .Evaluate the business case for a joint venture strategy and support your rationale.
Make recommendations for the alliance to be successful.