Assignment -
Case - General Electric Medical Systems, 2002.
Case Discussion Topic -
- Discuss how contextual changes in Technology and Customer Behavior combined with Macrotrends for the 4 products on the prior chart.
- Account for price pressure and the goals of Healthymagination: 15% price decrease, 15% increase in quality, 15% more access.
- Should Tom Gentile give Green Light or else HALT each of: Help Echo, TEEmax, UltraLipo and Omega. Why? Assess margin, quality and market size for each.
- See PIMN (portfolio investment map) on the next chart for context.
Other things to think about as the case is prepared:
How big is the market and how much can be penetrated?
What is the gross margin?
What is the gross margin times the number of customer I can penetrate?
Is the total gross margin greater than the investment?
Requirements -
- 3-4 Pages.
- Summarize
- Use charts, diagrams, bullet points and analyses
- Draw a conclusion and back it up.