Business Case - Marketing Communications
Q1. If a company instructs a marketing company to ascertain a target audience, does this make the product more cost effective by delivering the right message or does it offset the need for employed sales personnel?
Q2. (True/False) Using figure 1. as an example, it could be construed that a targeted marketing campaign would in some ways remove as an option any alternative from the product or service in that particular marketplace for consumers to choose from.
Q3. A good strategic marketing campaign can in itself be more beneficial to manufacturer, vendor and purchaser than any one of them could initially determine, however in all favored one may have an opposite effect. Who's' the one?
Q4. A marketing campaign in which uses an alternate view of a purchase in such a way to alter the mindset of a purchaser could in some way be a dangerous tool, in so much that overspend could occur. Is this an ethical method of advertising?
Q5. (True/False) Discerning consumers are generally unmoved by the benefits of a product or service demonstrated by a marketing campaign, instead they are more likely to make a more informed decision based on research, however less discerning people may see a marketed product as a time saver.
Q6. With the inflated budgets in some marketing campaigns, why are not more directed through the more cost effective channels of social media and even the free avenues open to the public? There are so many differing ways in which this can be achieved, maybe not as direct as some but the audience will be more diverse.
Q7. Can the effects of a marketing campaign enhance the sales figures of the company it is representing? For example, can the campaign highlight falling sales and in which area?
Q8. With enough imagination could advertising capture a non-targeted group of people that originally the manufacturer, for instance, initially envisage?
Q9. With an ever increasing demand and the rising cost of production for popular products, can advertising present an enticing approach to the regular article even though it may have reduced in size but the cost at the point of sale remains the same?
Q10. A certain level of the population mistrust both advertising and advertisers due the claims that are purveyed in slogans and narrative, how can the advertising industry as a whole transform its image to that of a more believable vessel?
Attachment:- Case.rar