Assignment:
Q1. a. ‘Marketers don’t create needs; needs pre-exist marketers.’ Discuss this statement.
b. Can marketing efforts change consumers’ needs? Why or why not?
Q2. Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfil either or both kinds of need.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.