Last period, 46,823 customers bought muffins at least once from Mina's Muffins. A trade association reports that 102,686 customers bought muffins from any vendor, and says that there are 255,170 potential customers for muffins in the market area. Calculate brand penetration for Mina's Muffins. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.