Industry estimates that there are 117 million potential buyers for glazed broccoli nationwide. In the last year, 23 million customers bought glazed broccoli at least once, including 10 million who bought at least once from leading brand Glazed Giant. Calculate brand penetration for Glazed Giant glazed broccoli. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.