1. Here's a question for you. Does a company always have to keep the competition in mind when when planning for the future? Can you think of any company that just forges full steam ahead without a thought as to what other companies are doing....and they are very successful? How do they do that? What's their secret weapon?
2. By and large, most companies are not in a position to forget about the competition as we discussed in the previous topic. Most companies find success when they find and keep a competitive advantage, Here's a link Competitive Advantage Tutorial to further describe competitive advantage For this topic, list a company that you believe has a competitive advantage in one of these categories and explain your reasoning. For example, with its everyday low price strategy, Walmart has a cost leadership competitive advantage. It maintains this leadership position because it has the buying power with its suppliers to demand the lowest cost for its inventory, which it passes on to its customers its the form of lowest prices.