Write an essay on the following topic:
The buyer decision process and The total product concept are two of the marketing mega-concepts from the theory section of this unit; select one of these two mega-concepts and explain it.
Address the following in your essay.
1. At this point the most likely mega-concept I will endeavour to relate to the essay topic statement is : (try to be as specific as you can)- pick one from eitherThe buyer decision process or The total product concept.
2. Look in the e-text and in the lecture slides related to the mega-concept you have chosen- you will find there are various sub-concepts which relate to the mega- concept. List them below as you may choose to include some of them in your essay.
3. Now endeavour to think of some actual examples of either these mega-concept or sub-concepts you may include in your assignment. It may be the organisation where you work, a business you patronise as a consumer, an organisation you have recently researched, read about or admired; it may be one we explored in class.