Business plan for room for dessert
Project instructions:
Analyze the strengths and weaknesses of the plan proposed in the Room for Dessert case study and write a 3 page paper in which you:
1. Assess the strengths and weaknesses of the “people” factor.
2. Assess the strengths and weaknesses of the “opportunity” factor.
3. Assess the strengths and weaknesses of the “context” factor.
4. Assess the strengths and weaknesses of the “risk and reward” factor.
Resources used in this course:
Kaplan, J.M. & Warren, A.C. (2013). Patterns of Entrepreneurship. 4th edition. John Wiley & Sons, Inc.
Barringer, B.R. & Ireland, D. (2009). Entrepreneurship: Successfully launching New ventures. McGraw-Hill.
Bygrave, W.D. & Zacharakis, A. (2010). Entrepreneurship. Wiley.
Longenecker, J.G., Petty, J. W. Palich, L. E. & Hoy, F. (2011). Small Business management: launching and growing entrepreneurial ventures. South-Western College Pub.
Meyer, M. H. & Crane, F. G. (2010). Entrepreneurship : An innovators guide to startups and corporate ventures. Sage.
Ramsinghani, M. (2011). The business of venture capital: insights from leading practioners on the art of raising a fund, deal structuring , value creation, and exit strategies. wiley finance.