Task 1: Business and Multi-Business Strategy
Question 1: Visit the websites of two luxury car makers: Lexus and BMW.
These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.
In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?
Task 2: Implementation
Question 2: Why has outsourcing become a key element in shaping functional tactics for most firms today? Please find a Fortune 1,000 company that uses outsourcing and has been successful at doing so. Support your finding through proper citation.