- Aim: A study of the marketing environment and strategy of Haighs Chocolates
- Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc
- Analyse the main products, services, suppliers and customers of the company
- Describe the following marketing strategies used by the company
o pricing
o promotion
o distribution
- Compare the marketing mix to its competitors
- Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects
- Appendix: Include a SWOT analysis and positioning chart
- Report writing and referencing
Last assignment was on the same company but at that time it was management analysis but now we have to do the marketing analysis of the same company, plenty of work from the previous assignment can be used by paraphrasing and most of the references will be used from there also, moreover many recommendations were also given last time which can be used now.