1. What is time poverty, and how can it influence our purchase decisions?
2. What are the two dimensions that determine whether we will react positively or negatively to a purchase environment?
3. List three separate motivations for shopping, and give an example of each.
4. What are some important pros and cons of e-commerce?
5. List three factors that help to determine store image.
6. What is the difference between unplanned buying and impulse buying?
7. Name two dimensions that influence whether reference groups affect an individual's purchase decisions.
8. List three types of social power, and give an example of each.
9. Which tend to influence our behavior more: large formal groups or small informal groups? Why?
10. What is a brand community, and why is it of interest to marketers?
11. Describe the difference between a membership and an aspirational reference group and give an example of each kind.
12. Name one factor that makes it more likely a person will become part of a consumer's membership reference group.
13. Define deindividuation and give an example of this effect.
14. What is the difference between normative and informational social influence.
15. Define conformity and give an example of it. Name three reasons why people conform.
16. How does the principle of least interest relate to your success in a romantic relationship?
17. What is social comparison? To what type of person do we usually choose to compare ourselves?
18. What are some factors that influence how an organizational buyer evaluates a purchase decision?
19. What is a prediction market?
20. Summarize the buyclass model of purchasing. How do decisions differ within each class?
21. What are some of the ways in which organizational decisions differ from individual consumer decisions? How are they similar?
22. List at least three roles employees play in the organizational decision-making process.
23. What is a nuclear family, and how is it different from an extended family?
24. How do we calculate a nation's fertility rate? What fertility rate is required to ensure that population size does not decline?
25. What are boomerang kids?
26. What is the FLC, and why is it important to marketers?
27. What is the difference between an autonomic and a syncretic decision?
28. What are some differences between "traditional" and "modern" couples in terms of how they allocate household responsibilities?
29. What is a kin-network system?
30. Describe a heuristic a couple might use when they make a decision, and provide an example of it.
31. Is the customer always right? Why or why not?
32. Are pop-up stores imply a fad, or retailing concept that's here to stay?
33. Do you agree that deindividuation encourages binge drinking on campus? What can or should a college do to discourage this behavior?
34. Are home shopping parties that put pressure on friends and neighbors to but merchandise ethical?