Solved: Build and maintain the brand and customer loyalty, Marketing Management

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Build and maintain the brand and customer loyalty

Integrated Marketing Communication plan

Select a current product (Iphone 6), and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

• Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

• Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

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Marketing Management: Build and maintain the brand and customer loyalty

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Marketing Management: Build and maintain the brand and customer loyalty

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