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Buick has attempted to reposition its cars to a younger

Buick has attempted to reposition its cars to a younger audience. From our discussion of the role of IMC in the marketing process, discuss three (3) "Customer Characteristics" that Buick must consider in order to successfully complete this repositioning.

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Marketing Management: Buick has attempted to reposition its cars to a younger

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Marketing Management: Buick has attempted to reposition its cars to a younger

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