BSM 518 Global Marketing Management Assignment: PESTEL and SWOT Analysis- School of Creative and Cultural Business
i. Perform a PESTEL and situational analysis first and then discuss if Italy is indeed an attractive subsequent international destination for VAUDE or not.
ii. How would you adapt the marketing mix (price, product, place - but not promotion) for the Italian outdoor market? Fully justify your answer through the use of relevant and supporting academic theory but also based on the findings of the previous task.
iii. Discuss your branding and communication strategy for the Italian market (including SMART objectives). What communication mix are you going to use to achieve those objectives and how are you going to create awareness and forge a strong and positive brand image within a reasonable time frame? Use appropriate branding and communication models and theory to fully develop and support your answer.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- GMM-Assessment-Brief-2020.rar