Procedure/Instructions
Task 1: Research the products and services of Apple. Identify the key characteristics of the products and/or services and their significance to the market.(approximately 100 words)
Task 2: Review pricing policy and analyse pricing variables to determine their effect on demand. (approximately 100 words)
Task 3: Analyse the significance to market outcomes of:
a. promotional methods(approximately 40 words)
b. customer base(approximately 50 words)
c. channels of distribution(approximately 30 words)
d. the level of customer service provided.(approximately 30 words)
Task 4: Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyse and test their significance to each other and relevance to customer base.(approximately 100 words)
Task 5: Identify environmental factors and assess their potential impact on the marketing mix.(approximately 50 words)
Task 6: Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix.(approximately 50 words)
Task 7: Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning. (approximately 100 words)
Task 8: Analyse the marketing mix in relation to Apple's strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.(approximately 100 words)
Task 10: Monitor the performance of the organisation's products and or services in order determine which components should be tested.(approximately 100 words)
Task 11: Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response.(approximately 100 words)
Task 12: Adjust components of the marketing mix in response to test results, ensuring that the final mix meets:
a. budget requirements (approximately 100 words)
b. organisational strategic objectives(approximately 50 words)
c. operational marketing objectives(approximately 50 words)
d. desired market positioning.(approximately 50 words)
Discuss whether or not any further adjustments were needed in order to meet these requirements.
Task 13: Write a report to address the above points.
Task 14: Present the report to the class.