Business Report
What is Social Media? Briefly give an overall definition of social media (use your own creativity in addition to other sources like traditional dictionaries or Wikipedia)
Who Uses Social Media? (demographics, psychographics)
How Can Social Media be Used in the Selling Process, or in business generally, or a particular industry you’re interested in?
Provide “real world” examples of the use of social media.
Advantages of Social Media:
Disadvantages or Challenges in Using Social Media:
What should your customer (company) do to implement a social media strategy and how will you measure success?
Conclusion or summary statement
Citing references:
Anderson, Rolph E. and Srini Swaminathan (2011), “Customer Satisfaction and E-Loyalty in E-Markets: A PLS Path Modeling Approach,” Journal of Marketing Theory and Practice, Vol. 19, No. 2, pp. 221-234.
Solomon, Micah (April 13, 2011), “Seven Tips for Building Customer Loyalty,” https://www.entrepreneur.com/article/219475
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