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Briefly explain the changes in the consumer buying behavior

Assignment: The consumer decision journey

1. Use a product category to explain the concept of the Traditional Purchase Funnel.

2. Use the same product category to explain the concept of the Consumer Decision Journey.

3. Briefly explain the changes in the consumer buying behavior that make Consumer Decision Journey a better model than the Traditional Purchase Funnel?

4. How do the Marketing decisions differ in the case of Tradition Purchase Funnel and the Consumer Decision Journey?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- The-Consumer-Decision-Journey.rar

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