Assignment
Case Study: LOCAL LION COFFEE SHOP: Marketing Strategy.
QUESTIONS FOR LOCAL LION COFFEE SHOP
1) How is the local lion coffee shop positioned differentially from Starbucks?
2) Do you agree or disagree with Local Lion's pricing strategy? If not, then how would you adapt and develop a new pricing strategy? Could marketing research be used here? What questions might you ask?
3) As more students and tourists were heading to Starbucks now that it was present, Davis was left wondering what his next move should be. What could he do to keep his business steady and his customers loyal? What options should he explore?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Download:- Case-Study-Local-Lion-Coffee.rar