Your objective is to prepare and present a brief and detailed profile of the country your team has selected (Sudan) to market its product or service (Expandable shoes, the she that grows).
Be prepared to clearly explain and defend your decision, as you can expect difficult questions from the instructor and your fellow class mates.
Use this outline to organize your information.
Identify the country your team has selected.
Provide three reasons that support your decision.
Prepare a brief SWOT analysis that demonstrates why this product/service in the country your team has selected has strong market potential at this time. Include economic, legal, cultural, political, religious, and any other specific market data that you believe is appropriate to support your decision.
Demographics and/or other user traits.
Psychographics.
Significant trends.
Elaborate the target market, i.e., define your segments.
Why this/these segments and not others.
Size and sales potential.
Location(s). Which cities or areas and in what order over time.
Briefly describe the overall strategy to introduce and launch this product/service.
Who are your actual or likely competitors (domestic and foreign.)
Proposed structure: wholly owned, partnership, etc.
Works cited page.