1. Emotions determine a lot of our actions - everyday. The clothes we wear, cars we want, programs we watch - all have an element of how it makes us feel!. What was a decision you made recently that was based entirely on evidence and data? In about 250 words.
2. List and briefly describe all categories of direct and indirect reference groups that affect your consumer purchase decision-making process.
3. What does perceptual mapping show marketers?