Brand personality is defined as "the specific mix of human traits that we can attribute to a particular brand." Think about a brand like Mr. Clean. "He" is helpful, strong, fastidious in his appearance. And with the earring on this ear, he's sort of a genie - doing magic in your home. What about brands that you're familiar with? What characteristics do you associate with the brand and why do they mean something to you? Please mention a brand and characteristics/what you think of it.