1. Brand extensions are one way in which strong brands may take advantage of the brand's equity. They are an important part of a brand's growth strategy. In NO MORE THAN 300 words, identify and explain at least ONE major advantage and ONE major disadvantage (danger) of brand extension.
2. Outlining the dilemma of how to pay for time spent on PDAs (Personal Device Assistant) responding to work issues but not doing work hours. What are the pros and cons of minoring and paying for this use of time?