1. Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielsen Company?
a. understand
b. create
c. communicate
d. deliver
e. exchange
2. Brand awareness, market share and return on investment are all examples of
a. marketing metrics.
b. a situational analysis.
c. marketing planning.
d. an environmental analysis.
e. the marketing environment.
3. A group of university students decide to quit smoking together after seeing numerous government advertisements talking about the damage that smoking will do to your lungs. Which part of the definition of marketing is reflected by this change of behaviour in response to the governments' education campaign?
a. A mutual exchange of value between a customer and an organisation.
b. Creating, communicating and delivering a good, service or idea.
c. Individuals and organisations that are part of a product's supply chain.
d. Both a and b.
e. All of the options listed.