1. A supply chain is the term used to describe
a. retailers and distributors.
b. transporters and suppliers involved in getting a product to market.
c. producers who supply raw materials to manufacturers.
d. all of the parties involved in providing raw material and services to get a product to market.
e. consumers who buy a product.
2. A retail company looking to expand its business by opening stores in more locations uses information from the Australian Bureau of Statistics, the Association of Southeast Asian Nations, and the market research company Nielsen Company. Collectively this information is known as
a. secondary data
b. primary data
c. exploratory data
d. descriptive data
e. quantitative data
3. Which of the following is not a marketing ethics issue?
a. Advertising junk food on children's television
b. A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
c. An organisation increasing the price of a product due to increased customer demand and limited availability
d. Failing to inform consumers of known potential risks of using a product
e. All of the options listed are marketing ethics issues