Question: Brand Anlaysis Project - Zara Brand.
Compenent 2 - 1) Mission
2) Goals and Objective
3) Segmentation, targeting and position model
4) 4 p's
Brief of 4p's - you can expand -
Product - Male, female, kids, designer style and non - designer style and also accessories
Price - Mid-range, with some luxury collection.
Place or distribution- Located globally with location mostly in downtown or area with high traffic
Promotion - online sites, window display, consistent black and white theme. They don't advertising, campaign or celebrity endorsement)
Article: ZARA'S REPUTATION AND BRAND AWARENESS