Principles of Marketing ASSIGNMENT - PLACE - Current Marketing News
Directions:
1. Find at least one current (one year or less) periodical article (magazines, newspapers and online) on the topic of PLACE.
2. Read the article, document the source, and write a brief summary using the format below. You should be able to relate a topic or section of chapters 10,11, and 12. Just state the topic and page number(s) from the text.
3. Read all postings. Reply to at least two other students' postings.
FORMAT: Marketing Place News
A. Title of Article:
B. Reference: Use APA format
C. Topic and textbook page(s):
D. Summary of the main topic. (one paragraph)
Resource - Textbook: Essentials of Marketing - A Marketing Strategy Planning Approach.
Chapter 10 - Place and Development of Channel Systems
Chapter 11 - Distribution Customer Service and Logistics
Chapter 12 - Retailers, Wholesalers and Their Strategy Planning.
Attachment:- Assignment Files.rar