Analyze a sales letter or email you receive.
Be on the lookout for sales letters you receive at home or through email. Bring one to class so you can discuss the example with other students.
In small groups, discuss how the letter or email uses persuasion tactics discussed in this chapter. What works best about the example, and what could be improved? Will you-or did you-purchase the product or service being promoted? Why or why not? Agree on the best letter or email within your group, and share it with the rest of the class.