BCO128 ADVERTISING, MEDIA AND BRANDING Homework- EUROPEAN UNIVERSITY
Length: 1000 to 1500 words
You have to write a paper answering the questions established in this brief.
Questions:
o Media Strategy: Identify the Brand's media strategy differentiating between Paid, Own and Earned media.
o Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.
o Media Coverage: Explain the geographic coverage used by your Brand.
o Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?
o Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Outcomes: This task assesses the following learning outcomes:
o Demonstrate an understanding of the complexities of strategic management.
o Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.