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Based on your research you will then compare and contrast

You will analyze two major corporations' (Ford and Chevrolet) branding methodologies and address the effectiveness of their branding efforts. Based on your research, you will then compare and contrast in a 5 page paper these methodologies and, using concepts from the course, make at least two recommendations for strengthening the brand of each corporation.

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History: Based on your research you will then compare and contrast

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