Based on your original goals and the plan you are putting into place, what will you tell Michelle?
- What will you measure to determine whether or not your new product plan for MM is a success?
- What about a contingency plan?
- Do you need to make recommendations for MM if things do not go the way you hope and expect them to?
- Goals:
Increase Sales, Establish the company in the Industry, Brand Management
Product Name: Innovator One
Global Market area: India