Based on your analysis determine if industry is attractive


DISCUSSIONS 1: "Union Pacific Corporation" Please respond to the following:

• Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.

• Describe how Union Pacific will be affected by each of these external factors

DISCUSSIONS 2: "Five Forces of Competition Model" Please respond to the following:

• From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.

• Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.

DISCUSSIONS 3: "Understanding Barriers to Our Own Thinking" Please respond to the following:

• From the www.procon.org Website, select one topic of your choice and read the Pro section and the Con section on the selected topic. Next, choose three reasons listed under the Pro section and three reasons listed under the Con section. Based on the biases discussed in Chapter 2 and the reasons presented at the Procon.org website:

o State your position on the selected topic. Determine the biases you experienced as you examined the reasons for and against your position.

o Describe your reaction to your experience of these biases.

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Business Management: Based on your analysis determine if industry is attractive
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