Based on this...You are the marketing expert for a consulting firm hired to develop a marketing plan for a new tourist restaurant in Florida based on a magical fantasy-type theme (think Hogwarts from Harry Potter). The restaurant is similar to other themed restaurants, such as Medieval Times or Capone's found in Orlando, FL, and other tourist destinations, and features a themed menu and entertainment.
You and your staff are using the marketing mix to outline the project. Begin by listing the 7Ps in the mix, and provide a brief (bullets are acceptable) definition of each. Select any three you believe are relevant to the project, and give a specific example of how they apply to the restaurant You are the marketing expert for a consulting firm hired to develop a marketing plan for a new tourist restaurant in Florida based on a magical fantasy-type theme (think Hogwarts from Harry Potter). The restaurant is similar to other themed restaurants, such as Medieval Times or Capone's found in Orlando, FL, and other tourist destinations, and features a themed menu and entertainment.