Baseball equipment maker We're Bats identifies a number of market segments, including "Diamond Tykes"--families with very young players. We're Bats tries to appeal to this segment by focusing on fun. Last period, We're Bats sold $99.2 million in baseball equipment, in a market with 53.8 million potential customers. Out of their total sales, We're Bats estimates that it sold $19.3 million in equipment to Diamond Tykes, a segment that may include 9.5 million potential customers. Calculate We're Bats' brand development index for the Diamond Tykes segment. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".