Assume you are the newest sales representative for Weight Loss Clubs, a gym and weight-management company. While the company is about five years old and growing steadily, the president is eager to increase membership and revenues. Because of high real estate rental prices in your city, your club must raise membership rates effective next month. Clubs in nearby suburbs are not subject to the membership rates, but your facility if the flagship club for the company.
Your Task:
Write a memo/letter to club members telling them of the membership price increase. Consider the following:
You do not want to lose your members to other clubs
Your job depends on your ability to attract and retain membership
You may be noticed for a promotion if you increase membership.