Assume that you work in the marketing department of a, Operation Management

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Assume that you work in the marketing department of a

Assume that you work in the marketing department of a company that produces high quality athletic wear. Your products are made and sold only in the United States. Your CEO has decided that the company should begin to market the products in France, Germany and Italy. Which of the "Modes of Entry into International Markets", listed beginning on page 200, will you choose? Explain the reason for your choice and some of the benefits and risks of that choice.

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