Assume that you are the marketing manager for a cosmetics


Assume that you are the marketing manager for a cosmetics company that has just developed a new line of male cosmetics. The cosmetics are invisible on the skin, reduce aging lines significantly, and provide some protection from the sun. Using the major segmentation variables, construct a brief profile of three market segments that you suspect might be interested in this new product line. Explain your profiling procedure.

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Marketing Management: Assume that you are the marketing manager for a cosmetics
Reference No:- TGS01295676

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