Assume a gym is trying to persuade someone to join by changing their attitudes. the consumer values a clean gym and the cleaniness. What would be the best ways to change their attitude?
1. change their beliefs about the gym's cleanliness and/or add a new belief about the gyms cleanliness.
2. change their evulation about the importance of a clean gym and /or change their beliefs about the gym's cleanliness.
3. change their evulation about the importance of a clean gym and/or add a new belief about the gyms cleanliness.