1. A diehard football fan who enjoys going to the mall throughout the year to look for deals on Patriot's gear is likely to show what type(s) of involvement (select all that apply)?
A.Emotional
B.Product
C.Enduring
D.Shopping
E.Situational
2. Putting consumers in a good mood while watching an advertisement can lead to the following (check all that apply):
A.Increased self-conscious emotions
B.Increased evaluations of a product/brand
C.Increased schema-based affect
D.Increased memory of a product/brand
E.Increased emotional intelligence