Assignment:
Strategy Analysis: This is a two-part project regarding a company of the student's choosing (within provided guidelines). The course project is an interdisciplinary "capstone project" involving an analysis of a chosen industry and an organization within that industry.
a) Environmental/Industry Analysis
Each student will conduct an assessment of the external factors influencing the industry that their company is a part of.
b) Company Analysis Project -
a. Organizational Vision, Mission, and/or Values (include Goals and Objectives)
b. Internal Analysis: Resources & Capabilities
c. Strategy assessment
d. Recommendations for achieving or modifying current strategy.
To make your report stronger and credible, apply strategic planning and analysis models you have studied and researched; be sure to use external sources when appropriate and cite within the paper. See the Resource Guide in the syllabus for industry research tips.
The capstone project is a true research project and as such you are the content expert. That said the following elements must be included
1. Introduction. Perhaps say in a paragraph or two why you choose this industry/company.
2. Description of the industry-Major Players
3 General environments
4. Porters five forces model-industry analysis
5 Company Background
6 SWOT analysis
7 Business Level Strategy, Resources and capabilities
8 Core competencies
9 Value Chain
10 International Strategy
11 Financial Analysis- Compare with peer group and other competitors. Note key financial trends
12 Corporate Governance- Board Power, Executive Leadership
13 Conclusions, Recommendations
14 Cover anything else that you think is important to your firm/industry
This is your report. We require full APA format including an Executive summary, Table of contents etc.